Sonder is the profound realization that everyone is living a life as vivid and complex as your own.
why the name simply sonder?
SONDER
ˈsɑndɚ (noun)
You know that humbling feeling you get when you piece together someone’s gift with their story? How all their moments of complexity and experiences led them to who and where they are now? All while realizing how serendipitous it is that your paths are intertwining?
That softening around the heart is Sonder. And the stories we are here to tell.
Our core values
THE SIMPLY SONDER APPROACH
We all have a story and are here to follow what lights us up. The more we share our experiences, perspectives, and passions, the more we will recognize the humanity in one another and understand how connected we truly are.
Compassion
04
There is more than what meets the eye, and when the pieces come together, you and your brand's story are the catalyst for change and connection the world is looking for. Now it's time visually represent it in a holistic and creative way.
Creativity
03
As humans, we desire to be seen, heard, and valued. When valuing relationships first is understood on a foundational level, the rest can unfold naturally in an expansive and life-giving way.
Connection
02
There is so much to explore in this world and endless possibilities when we take a step back and consider another perspective, whether it's holding space for someone else's experience, rewriting old narratives, or learning about brand-new approaches.
Curiosity
01
All businesses need quality imagery to represent their brand well. However, not everyone has the privilege of corporate-level budgets or access to big commercially produced photoshoots.
Simply Sonder was built on the belief that when we collectively align with what sits closest to our hearts, we can bridge the gap between equality and accessibility.
Increasing the quality of our resources impacts what matters most; pouring back into the health and well-being of our people and our planet.
freedom harmony connection
here's Why
Experienced in:
Ever since I was young, I’ve been the gal with her head in the clouds, heart on her sleeve, and energy to burn. I was inspired by all the wonder around me because I saw the possibility of connection through creativity.
And life has led me here.
VISIONARY , PHOTOGRAPHER, & CREATIVE DIRECTOR OF SIMPLY SONDER
I'M JACKIE
For the days you are questioning your life choices for the umpteenth time:
For the days
Do you remember what it felt like to have that breakthrough moment? The tear welling up, shoulders releasing, and the feeling like you can finally see all the pieces come together. Being completely flooded with a sense of wholeness. (AKA the birth of your entrepreneurial vision.)
And of course the simultaneous fear that creeps in. “What if I can’t make it happen? How will I share it with the world? Will anyone understand?” I totally get it—because I’ve been there too.
And I am here to affirm that not only are you capable of achieving what your heart is set on, but you’re exactly where you need to be and no one else is bringing it to life the way you are! Whether you’ve come here with a crystal clear plan or a mess of wonderful ideas, we will holistically map out how to communicate your story and values through photographs and attract the wonderful humans that align with you in this world.
Creating your branding photo is going to be messy and fun and life-affirming. Get ready!
let's do this thang!
My favorite moments in life look a little like:
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Sometimes its about the journey and sometimes it is about the destination...